Does pay per click advertising actually work on a consistent basis?

I have used different forms of pay per click in the past with varying degrees of success. Sometimes I’ve gotten little to no results and basically wasted large amounts of money on campaigns that didn’t give me a return, and other times I’ve had some success depending on what I was doing in terms of list building/direct sales. Has anyone ever gotten consistent results with pay per click?

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One thought on “Does pay per click advertising actually work on a consistent basis?

  1. Anonymous

    Yes PPC can be great but you need to split test everything and start off small, It’s very easy to blow your budget with PPC if you don’t know what your doing. I’d recommend targeting long tail keywords (4 or more) these are usually lower cost and less competition.

    Hope this helps.

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