How to Kickstart Your Marketing Automation During the Holidays [Webinar Recap]

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by Jamie Turner FIND US ON: Dec 142017 16 7 28 0 0 0

In a recent GetResponse Automation Hub webinar, Jamie Turner spoke with attendees about getting started with marketing automation (and other digital tools) during the holiday season and into 2018. There’s no better time to get started than the present!

Think about the action steps you’ll take as a result of watching the webinar, as you watch. Absorbing what you’ve just seen is only part of the battle.

While all of these tools are important for the whole year, they’re also vital during the holiday season (or for planning into the new year) as campaigns ramp up a lot during the holiday shopping days.

Your digital marketing toolkit includes things like:

Paid searchOnline display marketingInfluencer marketingMarketing automationPaid social media

Now, some definitions of these if you’re unfamiliar with them.

Paid search is marketing based on search engines (Google, Bing). Another term for it is Search Engine Marketing (SEM). And here’s the trick for paid search: you don’t want them to just randomly click through your link. Why? Because you pay for every click

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