One of the many services that Long Island advertising agencies have been known to use is email. While it\’s a common communication method for most, what isn\’t as well-known is how it can be used for businesses reasons. As a matter of fact, it is a useful vessel for marketing. For those who would like to learn about the do\’s and don\’ts of email, from a business perspective, keep the following details in the back of your mind.
DO provide users with relevant content. If you\’re going to reach out to clients through email, you have to understand that they will only respond to messages they find worthwhile. Anything else is considered spam, as the likes of fishbat will attest. With this in mind, make sure that the aforementioned content is tailor-made for users, complete with stats, facts, and calls-to-action alike. Relevant media from Long Island advertising agencies goes a long way.
DON\’T go overboard with the number of messages sent. Email marketing campaigns are effective, provided they aren\’t bothersome. For those who do not know, spam can be created as a result of sending too many messages to a single user at once. This is why you should focus on sending emails once per day or per week. By doing so, customers won\’t feel like their inboxes are being clogged. This will make it easier for you to retain them.
DO incorporate links as mindfully as possible. The main reason to be careful with links, as they relate to email marketing, goes back to the idea of spam. Too many links can result in lower rankings, which is an SEO specialist\’s worst nightmare. What this means is that you should not only use strong links that work but fewer ones as well. The sparser they are, the better your rankings will be in the long run.
DON\’T underestimate how useful infographics can be. There\’s a reason why infographics are popular these days; they work. Infographics are meant to be simple by design, all the while able to convey as many important details as possible. What this means is that you should think about adding them to your email campaigns as possible. The more informed your user base is, the more engaged they\’re likely to become.
If you would like to take advantage of email for advertising reasons, please contact fishbat today.. This article, Long Island Advertising Agencies: The Essential Email Do\’s And Don\’ts is released under a creative commons attribution license.