Author Archives: intrepid

How To Track And Validate Website Sales Leads By Marketing Channel

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There may be some hidden pitfalls lurking in the data you receive from your lead generation website. By taking the raw conversion numbers you receive from Google Analytics at face value, you may be setting yourself and your entire Internet marketing campaign up for failure — and never know it…. Read more »

What You Need To Accept Credit Cards

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Americans are engrossed with payment cards. And with the suitable approach, you can place your business to tap into this enormously large and lucrative market. That said, from safety to customer service to payment integration, there are many concerns that should guide your decision-making. For a widespread look, check out… Read more »

Top Application Security Threats And How To Counter Them

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Intro Application Security is the use of software, hardware, and procedural methods to protect applications from external threats. In the world of software design, security is becoming an increasingly important concern during development as applications are more accessible over different networks and as a result, are more vulnerable to a… Read more »

The Critical Importance Of Lead Validation In Internet Marketing

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There’s more to gauging the effectiveness of an Internet marketing campaign than counting the number of conversions your website generates. Without knowing how many of those conversions are true sales leads, you’re not getting the full picture. For example, the vast majority of sales leads are converted on their first… Read more »